Today, there is an evolution that will change the relationship between retailers and their customers forever. This new retail model, namely e-commerce, includes
– Mobile commerce supported by mobile devices and tablets
– An emerging social commerce platform that combines advertising, shopping and sales in a social media environment [s-commerce]
While today's e-commerce retail industry is important and a huge growth engine, the overall impact of digital shopping on retailers today extends to most retail sales. To some extent, approximately 60% of retail sales in the United States are affected by digital tools. This effect is two-way. According to a survey of US digital shoppers by consulting firm Accenture in November 2013, 78% of respondents said “online air conditioning” or conducting online research before going to the store for shopping. The same Accenture study found that 72% of respondents found “showrooms” or digital shopping “after seeing products in stores. Then consumers merged online and offline into a single shopping experience.
Digital shopping doesn't always lead to an immediate conversion, but it does translate into the impact of the entire buying path. Although this seems to be nominal growth, some major retailers have experienced e-commerce revenues, accounting for 14.3% of their total revenue. In the second quarter of 2014, the top 43% of Internet retailers in the United States reported total e-commerce transactions in the second quarter of 2014 of $24.53 billion, an increase of 19.2% over the same period in 2013.
According to the payment company Pay Pal, Indian digital shoppers will spend 54.7 billion rupees to buy products from other countries, and are expected to grow by more than 75% in 2016. “Indian e-commerce is experiencing an exciting time, and innovation is the key. Our research shows that the emergence of technology is gradually reducing the boundaries of digital shopping. In the case of an exponential increase in the number of digital shoppers, it will lead to increased The general manager of PayPal India, the number of shoppers who shop online at retailers worldwide.
Emerging trends indicate that young consumers have become interested in online shopping. It has also been observed that the main source of traffic for online shopping and social media activities is young consumers between the ages of 13 and 25. As a result, the number of online shopping platforms has grown and expanded significantly in the past. Years.
According to a report by about 10 million online shoppers in India, there are about 1 million online shoppers in India and about 3.8 million people cross-border shopping. Average cross-border spending is also higher than domestic digital shopping spending. The estimated average cost of cross-border transactions for 3.8 million cross-border shoppers in 2015 is estimated at approximately Rs.12,200 per cross-border shopper. According to a report by Goldman Sachs in May 2015, the average transaction size in India was approximately Rs. 1,800. E-commerce industry. In the survey, 62% of respondents only shoped domestically, 36% of them shop domestically and across borders, and 2% of shoppers only shop in China. This number will be higher, but there are concerns about shipping and tariffs on the product. The inability to recycle products that prove to be defective also results in a decrease in the number of people buying from foreign countries. 53% of people who buy products in other countries use addresses from families or friends in other countries.
In 2013, the number of active sellers participating in the Amazon FBA program increased by 65%: 73% of respondents admitted that Amazon’s unit sales have increased by 20% since joining the program.
Alibaba – China's largest e-commerce company, is also the largest initial public offering in its history in 2014 – the total number of transactions on the online website in 2014 reached $248 billion, more than the sum of eBay and Amazon. Alibaba's online payment platform Airplay handles more than three times the amount of mobile payments handled by PayPal. Alibaba's initial public offerings and business operations have generated great interest from investors, but there are few details on how they plan to do business in the United States.
Experts believe that part of their strategy is to let an estimated 50 million Chinese live abroad and provide Chinese locals with the best retail brands in the world. They said that these two factors may expand Alibaba's global influence and create a ripple effect in the global real estate market.
The benefits of digital shopping
Online shopping is better for a variety of reasons. You don't have to go out to find what you want, you can avoid traffic, easily compare prices and get better discounts. However, all of this is accompanied by the risk of Internet security. We are all familiar with phishing emails and the dangers of trading on unsecured websites and using public computers or shared Wi-Fi connections.
Precautions to be taken
When doing digital shopping, people should pay attention to the following items: –
[One] Be careful with discounts
You see a 40% discount sign and come to the conclusion that you got a good deal. However, before clicking the "Buy Online" button, please check the current market price of the product. Product prices, especially electronic products, will appear within a few months of launch. However, many websites offer discounts on the original highest retail price. A simple solution is to compare the prices of websites such as http://www.junglee.com. Or, check the price of a nearby store. You may get better deals there, especially if you go to exchange quotes. Also, learn about the business model of the site. It is an e-retailer, the website is a seller, or a trading platform, such as http://www.ebay.in/, is the website just a middleman? In the latter, the guarantee comes from the seller, not the website that facilitates the transaction. Similarly, the complaint must be resolved by the seller, not the website listing the product.
[b] Check coupon
Although the website itself offers discounts and offers, if you follow certain coupon websites, you may end up with a more favorable discount. Few websites list deals and offers for different websites, product categories and even specific products. Choose a deal from here to save more money before making a payment.
[C] Avoid direct bank transfers: Pay by official payment service.
Cash on delivery and online banking are the safest ways to trade online. However, if you do not have these options, please purchase a virtual credit card. This is an additional "card" issued on your primary credit card. All relevant details are only available online. It is valid for a few months and you can set your own credit limit. Many shopping sites follow a market model – they are essentially a platform for sellers to list the products they sell. The website itself is out of stock and it monitors the order until it is delivered to you. Many sellers accept payments by credit card, debit card, e-wallet, cash on delivery or direct transfer to their bank account. Each shopping site has its own payment service, which you can pay with your card and wallet. Then, if needed, the website can track the status of the order and help with the refund. Strictly avoid direct bank transfers unless you know the seller very well.
Many websites require you to register before placing an order or viewing the product. Your web business may ask you to enter personal details, such as your name and address. This should act as a red alert. This information can be used to send spam. Don't answer questions that you think are unnecessary to process an order. In addition, such sites require you to agree to certain terms and conditions. Read this as you may be allowed to share your details. Electronic merchants often share your information with affiliates. An easy way to avoid privacy issues is to shop from a website that is a member of the Approved Seal program, which develops voluntary guidelines for privacy-related practices, such as TRUSTe http://www.truste.org
[e] Clear your browsing history every day
[F] Don't forget to check the seller's reliability
Ratings are good parameters for understanding seller reliability because they are based on user feedback and how previous orders were executed. Any seller with a higher ranking will be safer than a seller who is marked as a bad order delivery or a bad product. For example, there may be five sellers on a particular website that sells a particular product. Always compare their ratings and choose a rating with a better past record.
[G] About the application
Smartphone apps are all the rage in shopping websites. Digital shopping sites have apps, and some deals can only be made through these apps. More other players are also pushing the app. Essentially, you can use your smartphone to shop easily, but always make sure you run the latest version of the app. Keep looking for update notifications whenever new versions are available – install these because…Click here!The China Secret.