China has always been the main source of cheap manufacturing labor for first-world countries, but cheap Chinese labor is disappearing. Rising labor and real estate costs have caused production to shift to other places. The Chinese have become consumers, creating opportunities for savvy foreign marketers. At the end of cheap China, Sean is nurturing and educating in the United States, but now lives and works in China – sharing anecdotes from his personal and professional experience to illustrate China's current cultural, political and economic conditions. Rein emphasizes the importance of understanding Chinese consumers and provides marketing advice to businessmen interested in profiting from China's emerging and growing consumer segments. He also discussed political and social changes and their international influence, and speculated about the future.
• The era of China as a source of cheap labor is coming to an end. The blue-collar war is soaring and the cost of space is soaring. Manufacturing is shifting to other countries.
• China is gradually becoming a consumer country. Western companies can sell products to Chinese in a variety of ways, but they must understand how marketing methods differ from Westerners' marketing methods. Companies must learn how to cater to Chinese tastes. Chinese consumers are willing to pay more for security products.
• China now has a large number of super rich. They are eager for Western luxury and status symbols. They represent a special market for certain US companies. Wealthy Chinese young women are a particularly desirable target market.
• The rise of China is creating a global change in brand dominance and survival. Although the United States now supplies most of China's agricultural products, Chinese brands such as Lenovo are becoming more and more popular in the United States.
• The Chinese government is most concerned with stability and the economy, not its ideology or imperialism. In order to remain stable, it must address major domestic issues such as food safety; unaffordable health care; political corruption; inhumane housing conditions and lack of affordable housing; and misguided education systems.
In "The End of Cheap China," Sean Ryan provides a unique perspective as a businessman who lives and works in China. The main part of each chapter is a lengthy anecdote or series of anecdotes that describe China's past and present and where it might go; the end of each chapter provides marketing advice for the sidebar. The Chinese market and its distinction from Western markets is a central theme. Merchants who want to learn how to do business in China and how to market products to the Chinese will be interested in this book. Readers who want to understand China's development will also be interested. The content is divided into topics and can be read in any order.Click here!The China Secret.